Episode 119: Sales Automation - Forster Perelsztejn and Iulian Boia

Sales automation tools can help at all kinds of different places in the funnel. Prospect.io is a sales automation platform that helps you start conversations and improve sales teams productivity. Today’s guests, Forster Perelsztejn and Iulian Boia are Prospect’s Head of Acquisition and Head of Customer Success respectively. They’re joining today’s episode from Brussels.

Listen to today’s episode to learn more about Prospect.io, who they serve, and how their platform works. Forster and Iulian talk about their roles at Prospect, patterns in customer pain points, how onboarding works, and how the GDPR is affecting their work and platform.

Episode Highlights:

• Forster and Iulian’s roles at Prospect
• How Forster and Iulian’s roles at Prospect are aligned
• How customer pain points change or don’t change depending on where they are in the funnel
• How to order customer conversations based on experience with previous customers’ pain points
• The market that Prospect serves
• Prospect’s onboarding procedure
• What kind of work Prospect is doing with telephone numbers in light of the GDPR
• How Prospect is using analytics with their data
• Testing smaller samples sizes before moving onto larger audiences

Resources:

Prospect.io

Forster Perelsztejn

Iulian Boia