Episode 43: Marketing and Sales for Small Businesses - Melinda Emerson

This week we’re chatting with Melinda Emerson, a consultant, author, and speaker otherwise known as “SmallBizLady”. Melinda is America’s #1 Small Business Expert and was selected by Forbes as the #1 Most Influential Woman for Entrepreneurs. Melinda is full of anecdotes, tips, and tricks from her 17-year career working with small businesses, and she’s here to share her expertise on connecting with entrepreneurs and having meaningful conversations.

 

Episode Highlights:

• The top challenges that Melinda solves for her clients
• 3 reasons why small businesses fail
• “Servicing the market” : Customer service for big corporations and small businesses
• Melinda’s strategies for improving retention
• How big corporations can best connect with small business owners
• Marketing and Sales for small businesses

 

More From Melinda:

• Follow her on Twitter @SmallBizLady
• Read her book, Become Your Own Boss in 12 Months
• Visit her on the web for consulting and speaking bookings, blog posts, and her store
• Connect with Melinda on Linkedin
• Want to speak with Melinda direct? Email her at [e-mail]

 

Favorite Quotes:

“Anyone will buy something once, but the goal is to get them to buy over and over again”

“The best way to build a trusting relationship is through communication, especially online”

“There’s 23 million small businesses. There’s only 1800 large ones”

“I believe your business should be working for you”