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Predictable Prospecting's Podcast

Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
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May 12, 2020

As you start to think about what marketing and sales might look like in a post-COVID-19 world, it’s worth considering how you can be more prepared for another similar type of event. We’ve seen that the world can change overnight, and that often means changing your message, strategy, and even the channels that you use to communicate with your contacts.

Kendra Lee is the founder and President of KLA Group out of Denver. Today, she joins the podcast to talk about the habits, workflows, tools, and other things that you can do on a daily basis that would prepare you for some event like this.

Episode Highlights: 

  • What type of work Kendra does with clients
  • Why the work that Kendra does is important
  • Leveraging the different technologies and channels available to you when you need to shift your message
  • How the personas change when the message or channel changes
  • What to do when you lose a channel or it becomes less effective
  • Thinking strategically about the conversations that you need to have
  • Involvement in the nurture sequence side of things
  • Supporting sales reps
  • Kendra’s favorite spots in the bottom of the funnel
  • Kendra’s upcoming goals

Resources:

KLA Group

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