Our guest today is Keenan, who is a sales expert, speaker, and owner of A Sales Guy, a leading sales management consulting company. We discuss his unique process for identifying the problems your business solves, the personal buying motivations of your prospects, and the key exercises and role play scenarios for connecting with your clients.
Episode Highlights:
Resources:
Quotes:
“If you want to get someone to pay attention to you, you have to know something they don’t know. You have to be the expert” - keenan
“The greater the gap, the more value there is to what you’re selling”- Keenan