Being an entrepreneur doesn’t always stop with creating one successful business. Some entrepreneurs make a business out of creating different businesses. Today’s guest is a serial entrepreneur that creates businesses and sells them.
Mansour Salame is an engineer by training, and he is currently the CEO and founder of a company called FrontSpin. However, Mansour says that he doesn’t think of himself as an engineer or a salesperson so much as he thinks of himself as a person who can find value for customers and clients. Listen in to this interesting interview to hear Mansour’s insights about growth and scaling.
Episode Highlights:
- Mansour’s first job out of college as a project manager, and how that led to his introduction to sales and startups
- The importance of understanding a client’s needs in detail
- How to put a process in place that you can scale to the level of growth that you’re at
- How process can be divided into two categories: search mode and scaling mode
- How Mansour is scaling processes at his current company now
- The importance of improving and tweaking the process to make it more successful, even when in scaling mode
- Why considering the customer’s process is necessary when creating your own processes
- How measuring metrics and benchmarks fit into both search and scaling modes
- How scaling without first figuring out the process can lead to low morale and other problems
- How sales messaging needs to change as you scale
- How a trend toward personalization affects production and scalability
Resources:
Mansour Salame
FrontSpin