How do you capture the attention of someone you’ve never met in a way that encourages them to respond? Starting conversations with people we don’t know is the most difficult and the most crucial part of building a successful pipeline, but too many companies see dismal response rates to their cold email templates. Today’s guest holds the secret to creating copy that speaks to the desires, fears, and personalities of your customers to engage them in a whole new way.
Heather R. Morgan is the Founder and CEO of Salesfolk, a company that helps salespeople create compelling cold emails that lead to three times the responses from customers. Heather began her career as an economist working internationally before entering the business development field.
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Love Heather’s method to cold emailing? Sign up for the Salesfolk Cold Email Mastery Course or contact Salesfolk about consulting.
Connect with Heather on LinkedIn, Tweet to her @HeatherReyhan, or send her an email directly:
heather@salesfolk.com