Episode 42: Marylou Tyler's Book Bites - Predictable Revenue and Predictable Prospecting

Many readers have reached out to me wanting to know my favorite parts of my new book, Predictable Prospecting, and my advice for tackling the process I’ve outlined. This week I’m breaking down Predictable Prospecting chapter-by-chapter and picking out the most important concepts you need to know, areas that have been updated since Predictable Revenue came out, and how to get the most from the book in terms of worksheets and add-ons.

Episode Highlights:

• The three key concepts and takeaways from Predictable Revenue that have stood the test of time
• Predictable Prospecting Chapter One: Understanding the SWOT
• Chapter Two: Ideal Account Profile
• Chapter Three: Ideal Prospect Personas
• My new Compel With Content framework for hooking your prospect
• The Levels of Awareness framework
• Chapter Seven: Measuring and Optimizing the Pipeline
• Chapter Eight: Tools of the Trade
• Chapter Nine: Managing a Sales Team

Resources From This Episode:

 

• Predictable Revenue

• Predictable Prospecting

 

• Visit maryloutyler.com/swag for links to my webinars, worksheets, and documents discussed in this episode
• Can’t find what you need? Shoot me an email at [e-mail] with any questions you may have.

Favorite Quotes:

“The Predictable Prospecting process is not something that you learn and then leave. You’re continually improving.”

“The biggest thing I can tell you is that you are all fabulous writers. You have the ability to write the perfect email, an email that’s going to cause people to lean into their computer and be completely excited that you have written to them.”