Episode 109: Learning how to Leverage LinkedIn - Viveka von Rosen

How can you keep yourself at the top of your prospects’ and clients’ minds? LinkedIn is a powerful tool that can help you do just that, but only if you know how to use it. Unfortunately, LinkedIn can also be confusing and changeable, and even if you have a LinkedIn profile, you may not know how to leverage it to get the most out of it.

Today’s guest is Viveka von Rosen. Viveka is an author, speaker, and LinkedIn expert. She’s also a CVO & Co-founder of Vangreso, a digital sales solution provider that works with people to help create their personal brand online and create content for sales. Listen to the episode to learn more about what Vangreso has to offer, as well as what Viveka has to say about the benefits of LinkedIn, the challenges of using LinkedIn more effectively, and what you should do to turn your LinkedIn profile into a useful resource.

Episode Highlights:

• Viveka’s company and what they do
• The benefits that Viveka sees in LinkedIn
• The challenges of using LinkedIn
• Where to start learning how to use LinkedIn
• How LinkedIn can help you establish your brand within your company
• The importance of consistency when using LinkedIn
• Why it’s important to make your LinkedIn profile into a useful resource
• How creating a LinkedIn community to share content can drive visibility
• The importance of engaging with people who engage with the content on your LinkedIn feed
• How to use LinkedIn’s analytics
• How LinkedIn allows you to monitor and take advantage of opportunities presented when prospects move from one company to another
• What to do after creating a client-facing LinkedIn profile

Resources:

Viveka von Rosen

Vengreso

Email Viveka at: [e-mail]