Episode 10: Effective Sales Process - Ash Alhashim

An effective sales process brings a prospect on as a partner; working together to solve their issue. This ideal situation requires that their expectation is set and they commit to the solution. Today’s guest is Ash Alhashim a self described “marketing oriented sales person” who is an expert in all things sales process. Ash believes that the entire funnel should be connected to motivate those in a nurture cycle and shares his tips with us on how to achieve that.

 

Ash Alhashim is the founder of Brown Flag Group, a consulting group that helps businesses grow through effective sales and marketing. Besides his own site, Ash also contributes regularly to the Sales Hacker blog and finds time to connect on social media.

 

Episode Highlights:
 

• The importance of setting expectation early in buyer cycle

• Ash’s thoughts on linear progression

• Which actions indicate a prospect is ready to move out of nurture

• Behavioral cues that signal readiness to progress through cycle

• Respecting levels of awareness

 

Resources:

Ash Alhashim’s Website

Brown Flag Group

Sales Hacker Blog

Follow Ash on Twitter