My guest today is Matt Benati, the CEO, and co-founder of LeadGnome. As salespeople, we tend to focus on the perfect pitch, the hottest leads, and the smartest marketing strategies. With all this noise and bustle we forget that there is an existing client base that needs just as much attention as a new client. The best way to keep the lines of communication open with an existing client is to use automated systems.
LeadGnome is an automated email system that collects data from email replies. The information it provides allows companies to clean out contact lists and remind clients of changing contact information. Matt gives us an in-the-trenches look at automated systems. He also shares why he started LeadGnome and why automation is an important component of the future of sales.
Episode highlights:
Resources:
It’s important for prospectors to understand the entire funnel, not just the top and middle of the funnel. Today’s guest has a breadth of knowledge for the entire funnel and a particular focus on frontline sales, leadership, and managers.
Dave A. Brock is the CEO of Partners in EXCELLENCE, a California-based consulting organization that focuses on helping clients develop and execute business, sales, marketing, customer service, and new product strategies. Dave is also the author of Sales Manager Survival Guide. Listen to the episode to hear what David has to say about frontline sales.
Episode Highlights:
How Dave got started in the area of sales performance
How too many apps and tools can be detrimental to sales performance
Why the sales manager needs to be part of the plan when implementing a new tool
A sales manager’s role, and how that can be leveraged to maximize the performance of each sales person.
The qualities that make a great sales manager
The importance of determining a process that works before bringing in automation tools
Why it’s necessary to focus on fundamentals and the ideal customer profile
Dave’s new book, Sales Executive Survival Guide, coming out in May
Resources:
Sales Manager Survival Guide: Lessons From Sales' Front Lines
A 5-minute quick listen on the 2 universal mistakes we make when holding conversations with buyers.
Being an entrepreneur doesn’t always stop with creating one successful business. Some entrepreneurs make a business out of creating different businesses. Today’s guest is a serial entrepreneur that creates businesses and sells them.
Mansour Salame is an engineer by training, and he is currently the CEO and founder of a company called FrontSpin. However, Mansour says that he doesn’t think of himself as an engineer or a salesperson so much as he thinks of himself as a person who can find value for customers and clients. Listen in to this interesting interview to hear Mansour’s insights about growth and scaling.
Episode Highlights:
Resources:
When it comes to sales having the right team in place makes all the difference in the world. Today’s guest is someone who understands how to create and build a team with the right people. He understands building a brand and creating and nourishing the company to scale.
Today’s guest is Paul Fifield the chief revenue officer for UNiDAYS a student affinity network that connects verified global students with relevant brands and services. Paul and I go way back. We’ve known each other for years and worked together in the early days. This is a great episode where we talk about how to grow a team and to build a team that consists of the right people.
Episode Highlights:
Resources:
Troy Kirby is a sports business consultant who builds relationships and revenue for sports organizations. He is the owner of Tao of Sports where he consults for B2B vendors, professional teams, and college athletic departments. He also hosts the Tao of Sports podcast.
We have a really interesting conversation on today’s show. Troy comes from the world of sports, and he is an expert in sports sales. He is going to share some of his great stories in the area of sales, education, where he came from, and what he was trained for. He is also going to share his sales experience from the perspective of focusing on engaging people and getting them to come to his events.
Episode Highlights:
Resources:
Shimon Lazarov the CEO of LiveCoach is here today to talk about you as a person. I focus on sales and spend a lot of time focused on the ins and outs of the sales process, but the person behind the sales matters too. Shimon is here to shed some light on coaching and the importance of having a coach.
Coaching can increase productivity, success, and life satisfaction. Ongoing coaching is usually more useful than a one-time coaching session. Finding and connecting with the right coach for you isn’t that easy. Shimon created LiveCoach to connect coaches and clients through an easy to use online platform.
Episode Highlights:
Resources:
Carson V. Heady is an author and sales leader that I am really excited about talking to. He is in the trenches when it comes to sales. He is there digging in the dirt making sure that those sales are happening. I asked him to come on the show is because he is diving into an becoming an expert at social selling.
When it comes to prospecting, we are habit machines that block out times to do single tasks, and we get stuck when it comes to integrating all of the social tasks into our process. Carson is going to talk about best practices around integrating social into the sales process and specifically the prospecting side of things.
Episode Highlights:
Resources:
The telephone is a vital instrument for us to use when having sales conversations. Telephone sales expert Art Sobczak is here today to share some of his amazing telephone sales knowledge. I consider Art Sobczak a mentor. I have been following him since 1985. He is the president of Business by Phone and the author of books like Smart Calling, Sell More in Less Time, and Telephone Tips that Sell. He is an expert in utilizing the phone for sales conversations.
Art shares how selling is the greatest profession in the world, and how he wakes up everyday knowing that there are people out there that he can serve in this profession. A lot has changed over the years, but people still buy from people, and aside from face-to-face, voice-to-voice is the best way to sell to those people. This is a great conversation, and Art shares tips and selling knowledge from his 35 years of selling experience.
Episode Highlights:
Resources:
Henry Schuck is the Co-Founder and CEO of DiscoverOrg a platform for finding, connecting, and selling to more prospects using a accurate high-quality contact database. The company was founded in 2007, and Henry has led it through rapid growth going from the original three employees to over 500 today.
Henry is the list expert, so put your seatbelts on. We have a great conversation about lists. In this episode, he shares the story of how he and a friend founded DiscoverOrg and how they grew the company. They even had to refine their product to meet their own sales needs. Once they got the process down, their sales numbers went through the roof.
Episode Highlights:
Resources:
Mario Martinez Jr. is the CEO and founder of a fantastic company called Vengreso. They are a B2B digital sales transformation company and they do their magic through content marketing, social selling, and a variety of things. Mario spent 82 consecutive quarters in B2B sales and leadership roles growing hundreds of millions of dollars in revenue annually.
Mario is one of 19 sales influencers invited to appear in the Salesforce documentary film "The Story of Sales" to be launched in 2018. He is recognized as the Number 1 Top Sales Performance Guru in the world, named 2018's Top 10 Sales Influencers by The Modern Sales Magazine, and in 2017 he was named the Top 25 Inside Sales Professional and the 6th Most Influential Social Selling Leader globally.
As a renowned digital sales evangelist, Mario teaches marketing and sales professionals how to develop an engaging personal brand to attract today's modern buyer using the digital sales ecosystem. Mario is the host of the popular Selling With Social Podcast. He's been featured in Forbes, INC., the Examiner.com and is a contributor to the Huffington Post. He's a highly sought-after Keynote Speaker with brands such as LinkedIn, SAP, and Cisco. He is also known to open a keynote with a Salsa dance.
Episode Highlights:
Resources:
Account based marketing or ABM is an alternative to B2B. It’s a strategy where an individual account is treated as its own market of one. Brandon Redlinger manages growth at Engagio which provides software products for account based marketing and account based sales.
Brandon is going to share his experiences and strategies working in this funnel. I’m hoping that you will come away with some key takeaways and educational points that you can apply right away. Brandon also shares how account based everything may be more appropriate because bigger companies are now pushing account based success in all aspects of sales and marketing.
Episode Highlights:
Resources:
Having issues with mindset and skill set can amplify issues that we may have at the top of the sales funnel. Will Barron the host of The Salesman Podcast is here today to talk about mindset. He has so many skills and there are so many topics that we can talk about, but I wanted to hone in on mindset because having the right mindset can amplify our sales success.
Will has interviewed so many people and has had so many conversations that he brings a wealth of knowledge to the show. The Salesman Podcast is the most downloaded award winning B2B sales show on iTunes. The reason Will started his podcast was because he was hitting his sales marks, but he wanted to go beyond that and smash it. Now he shares some of his deep dive sales knowledge with us here today.
Episode Highlights:
Resources: