Episode 47: Creating a Better, Effective, & Stronger Content Strategy and Sales Process - Matt Heinz

We’ve all been there -- you finally get your prospect on the phone, ready to have that conversation you’ve been chasing, and you just can’t manage to get the right message across. Or you’re trying to follow up with a promising lead, but the marketing content on your website just isn’t enough. How do you bridge the gap between sales and marketing? On today’s episode we’re joined by Matt Heinz, president of Heinz Marketing Inc, an expert at using conversation to reduce lag in the pipeline. He’s here to share his philosophy on creating a stronger content strategy and why sales and marketing departments have to redefine their working relationship.

Episode Highlights:

• Introducing Matt Heinz
• Why are we failing at creating content?
• Building a relationship with prospects
• How to create a better, more effective content strategy and sales process
• Who's responsible for content? Marketing or sales?
• Redefining the goals and responsibilities of marketing
• Identifying the growth
• Process Center marketing
• Putting your sales ego aside

Resources:

• Check out Matt Heinz’s company, Heinz Marketing, and follow them on Twitter
• Email Matt directly at [e-mail]
• Tune in to Sales Pipeline Radio for the latest tips and tricks on building your sales pipeline

Quotes/Tweets:

“There are an awful lot of marketers and salespeople who have great things to say and simply can’t get them across” - Matt

“Good sales is not just about nailing that call and nailing that conversation, it’s about doing that over and over and over again” - Matt